Suzana Cohen
About
Suzana Cohen works across academia, research, and publishing.
Professor at Pontificia Universidade Católica De Minas Gerais, Brazil (Trends in AI and Communications);
Professor at the University of Economics and Human Sciences in Warsaw (Coolhunting and Trend Analysis);
Coordinator of the Trends and Culture Management Lab at the University of Lisbon;
Writer at Meu Ritual; Founder of The Sighthound (thesighthound.com).
Former editor of Trends Observer and senior researcher at Wandering the Future (Netherlands). Founded Über Trends, a trends research lab and creative space/school focused on continuing education and local creatives.
Over 15 years in digital marketing, trend intelligence, market research, and consumer insights across education, FMCG, beauty, automotive, and tourism. Expertise spans Trend Analysis, Market Research, and Digital Communications, with a focus on identifying and monitoring market trends, competitive benchmarks, and emerging consumer behaviors.
Teaches Trend Studies, Coolhunting, Media Studies, Media in the Online Age, and Digital Marketing. Brings an international perspective shaped by living in different countries and working with multicultural teams and students. Holds a Ph.D. in Culture Studies focused on Technology Trends, a Master’s in Linguistics focused on Digital Marketing Discourse, and a BA in Advertising and Communications; author of papers and book chapters on Trends and Media in the Online Age.