Olesia Rykova
Guest speaker, expert in brand & behavioral science
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Olesia Rykova is a strategic brand & behavioral science expert, international speaker with a Master's in Psychodiagnostics, Cognitive Science in Marketing, and Business Administration. With over 15 years as a CMO and brand transformation leader, she has driven growth for Forbes-listed companies and global holdings (€100M–€600M+), launching projects with marketing budgets ranging €15M/year. Olesia specializes in neuromarketing and decision-making psychology, using psychodiagnostic tools to decode deep consumer motives and build emotionally resonant, high-conversion brand systems. She has led brand strategy, rebranding, and executive workshops — helping brands achieve up to +200% profit growth through behavior-driven insights.
